Personal AI

Personal Assistants Are no Longer For Managers Only!

Artificial intelligence (AI) is making its way out of the universities’ ivory towers into the business world. With the implementation and application of AI, many things are going to change.

Personal Assistants

Personal assistants are usually only spotted in the upper floors of a corporate building: They assist upper level managers, who have tight schedules, complex task-lists, and are assigned with a high level of responsibility.


“Human” personal assistants coordinate meetings with stakeholders, prepare decisions and information for the manager, and remind their superiors of relevant results and issues.



Personal assistants pull the strings behind the stage and increase the efficiency and quality of their manager through tremendous commitment.

Revenue from digital assistants for end-consumers

The revenue for digital assistants for end-users was about 18 million US dollar in 2015 and quintupled within a year to roughly 105 million US dollar. In 2017, revenue was estimated at 690 million US dollar and is expected to skyrocket to 12 billion US dollar (which would equal an increase of 1,700 percent compared to 2017).

Market For Enterprise Digital Assistants

In comparison, revenues from enterprise digital assistants were estimated to be at at 800 million US dollar in 2017. Until 2025, revenues are expected to grow annually by 35 percent to 7.7 billion US dollar (Tractica).

Further Terms For Digital Assistants

The following synonyms are commonly used to describe concepts equivalent to “digital assistants” and used interchangeably.


  • (Personal) digital assistant

  • Intelligent personal assistant (abbr. “IPA”)

  • Intelligent virtual assistant (abbr. “IVA”)

  • Virtual digital assistant (abbr. “VDA”)

  • Voice-enabled digital assistant (i.e. Amazon Alexa)

What are the benefits of having digital assistants at work?

Collaboration is done digitally, project-coordination is conducted via messenger service in real time and processes can be automated: Teams and companies work more efficiently, thanks to software tools.


However, altogether the benefits of the tools cannot held up to their promises. Instead of relieving the workload of the staff, employees are stressed by information overload, which is an accompanying symptom of the so-called digitalisation.

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